Marketing from start to finish
by Gianna Lazarou
Marketing your business is a process containing a number of steps. Your marketing plan must address four steps listed below for it to be effective.
Let people know you exist
Gain their interest
Develop their desire
Persuade them to spend money with you.
Let people know you exist
If no one knows about you, how can they be your customer? You must get your name out there and tell people what you do. Sometimes, getting extra business can be as simple as that. Have you ever been in the situation where you want to by a product right at that moment and you can’t find a place that sells it. The first company you find who sells the product gets your custom. Sometimes it is as simple as that.
Gain their interest
Once you have someone’s attention the next thing to do is gain their interest. It could be advertising the price of something,
 or a buy one get one free offer, or a new product that you have available. It has to be something that will benefit your customers in some way. Many businesses make the mistake of advertising for the benefit of your own ego. Many times I look in the local paper and businesses are advertising the fact that they have been around ten years. So what? What does that do for me. Put yourself in the customers shoes and realise what’s in it for them.
Develop their desire
Effective advertising is about seduction. You must create desire in your customers to absolutely have what you are advertising. This is probably the most difficult part of the process. It’s not worth spending the dollars to try and instil a desire in those who have no intention of buying from your business, it is far more effective to target
those who are teetering. Those people who are not quite sure but need a little nudge. Find where those people are and concentrate on them.
Persuade them to spend money with you.
You do not want to march your armies up to the top of the hill just to have them march down again. You wouldn’t believe the number of businesses that have customers who do not provide a way for them to give them money. Imagine yourself in a clothes shop, you find the item you want to buy after noticing an advert in your local paper, but cannot get the attention of a sales assistant who is busy chatting to one of her friends. You decide you will not give such a business your hard earned money.
Make the process of purchase easy and fluid for the customer. Do not erect barriers to the transaction.
|
Sitemap |Work for Euzein| Legal Info