How to Beat the Grocery Store Competition

How to Beat the Grocery Store Competition

Average or medium sized grocery stores across the USA face competition from big grocery chains like the Wal-Mart, Kroger, Albertson and Safeway. On their way to stupendous growth these super stores are licking away the conventional grocery stores. The convenience of parking, getting many items under one roof, additional facilities like banking, pharmacy, automotive services etc. has resulted in a preference for the these giant shopping malls.

But some in-town grocer stores still continue to do business; they know how to beat the competition. “Necessity is the mother of invention” and the small grocers have found ways to stay in business. Here is what they do.

 The small stores have realized that bigger malls cannot offer a friendly and personal service that small grocery shop can offer. Especially on weekends when large number of customers descends to shop, big shopping malls fail to offer decent service. So the small grocers concentrate on friendliness towards the customer and try to lavish as much attention as they can. Apart from shopping in the friendly grocery store in your street you can keep tab on the latest in the area, chit chat a bit and may be share a joke or two and unwind.

 They try to match the super malls like Wal-Mart in terms of pricing by keeping their profit margin to a minimum.

 They collaborate with other small grocers nearby and make sure that nobody sells a duplicate of an original sold by another grocer. They refer customers to other small grocers in case a particular item is not available with them. This practice benefits them mutually and the customer doesn’t run away to a super mall.

 Small stores are adding services like: ATM machines in their premises, pharmacy, restaurants etc. They are sharing space with other vendors just to make things available to the customers under one roof.

 Some local stores are offering delivery at the doorstep for elderly citizens and mothers with small children.

 The strength of the super stores is canned and preserved foods. They are not strong on perishable goods and ready-to-eat freshly prepared food. This is an area the small grocers can concentrate on. They have a huge market to tap with regard to perishable good and food. Almost 75% of the market in perishable good can be taken care of by the small grocers.

 Customers can give precedence to quality over price. The small grocers concentrate on quality rather the price where they cannot compete with giant malls.

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